People not owning any website or beginners might think that running a website is easy. The truth is, that running a website brings its own challenges. You need to take care of updates, backups, user responding and many more of them. One of the most common and serious challenge is taking care of Search Engine Optimization or SEO of a website. Site ranking varies each period of time and you need to take of that every day as Google and other search engines rank your site on daily, weekly and monthly basis.
Search Engine Optimization, sometimes is a paid work, but though it is hard, you can somehow achieve it by using different tools to rank you site and handle your site’s SEO. By knowing these tools you can easily handle how your site ranks and how to move on success path.
We will list some tools, which are highly recommended for your website optimization and boosting your site rankings in Google and other search engines.
Google Search Console
Google search console is a tool created by Google that is used to figure out how your website is doing in Google search. This service offers different tools which can be used to cover many aspects of search engine optimization. For instance, the tool enables you to check whether there are any errors in your website so that you can fix them immediately. It can also notify you when your website is affected by malware; the keywords people are using when searching for your site and the back-links which you have received.
Google analytics is used to give feedback on your website’s performance. This tool gives a clear picture on your website traffic, where it’s coming from, the devices used and other meaningful information. You will also get all the information which you might need to monitor your ROI and website performance. Google analytics is something that every single website needs to have.
Google trends is a tool which helps you to search for some of the popular news on the web, the popular keywords, compare the keywords and get insights. Google trends is useful especially for news-related websites or any websites which need to see what the latest search trends are.
SEMrush is probably best known for helping you to find the best keywords for your website. It assists you in getting information on the keywords which most people search for. Apart from researching keywords, the tool can also provide you with information about the strategies which your competitors are using. For example, it can tell you how much traffic they are getting on their website, the type of back-links which they are using and the traffic which is coming from paid ads. SEMrush lets you keep track of your website’s monthly organic traffic, the new keywords you’ve started ranking for, and the keywords which increased or decreased in rankings.
Buzz stream gives you a whole collection of tools which you can use in email marketing, domain search, and project management. Buzzstream can assist you in collecting results of the keywords which are searched for. The tool also provides you with information on different sites you can use to outreach and get links from, their overall ranking, domain age, authority, and related social media accounts. You can use this tool to research who your competitors are and the content which they are publishing. The tool can also help you create a list of their authors to reach out to.
There are many types of tools that can be used to rank and boost a website. Top 5 of them are listed above for you. You can use them to perform well in case of SEO yourself.